Every digital creator faces the choice of how to present themselves, and most of them choose between the two options. The first option is to present themselves as a big success or as someone who is quite intelligent. The second option is to come off as a person always willing to share their real life, fallibility and friendly conversation. Each option engages different kinds of followers, but you can also mix the two styles; you do so carefully. But it is much easier to set a better approach to your first trial of the position.
Know who you really serve
The first stage in choosing a consistent creator position is to have a clear view of who you want to reach. Write down one line describing the primary type of follower you desire. This should be followed by identifying, similar to how to imagine what these people are most worried about, in correlation to what you may offer. Also, pay attention to the type of language they use naturally. Reflect on their stage in life, as a student or an independent business. In this way, you will be able to set a performance measure and make sure you really get them. This thorough knowledge will make it easier to ensure that your messages and developments are appealing to your audience.
What aspirational positioning looks like
Aspirational positioning is all about showcasing a life that many people would prefer to lead and doing this charmingly. In all of your contributions, such visuals should be of the highest quality, and statistical information of success should be a success along with images that are pleasing to the eye. Any claim you may make should be backed up by the stories of people who have made significant changes in their lives by the means of your ideas. It is not simply telling someone how to do something, but being a source of motivation to help people to achieve better or higher goals. A very important detail is that generally the products or services you will offer are going to be priced high, so that they correspond with the notion of luxury or expectations you are creating.
What relatable positioning looks like
An easy approach is relatable positioning. This may include many small victories and usually daily habits that numerous followers find simple to emulate. Being someone who is not afraid of making mistakes will help your audience understand that your experience is also something that they are likely to experience. Writing in clear and simple language helps to foster better ties. Presenting any shared experiences or small victories is simply touching people on a human level. If a person offers tasks that can be easily achieved at the beginning, it will be easier for the new audience to be attracted to using your methods or ideas. It is a friendly way of engagement, and it highlights an approach of connecting and nurturing a base of supporters.
When to pick aspirational first
Aspirational positioning is suitable when the target audience longs for immediate or strong transformation. It is preferable to sell expensive services or products through the promise of a considerable change. It will also do well if you make your audience aware that product effectiveness is possible through illustrations of previous success. It is also meaningful in industries that appreciate position, elegance, or expertise. A move to this positioning works only when the visuals related to it, and what is offered, have the same luxurious feeling. This way, it is possible to attract an audacious audience who is willing to invest in themselves and who understands what the high-value proposition is.
When to pick relatable first
Relatable positioning works well in cases when the target audience is just in its initial phases of learning or engaging in some field. You create intimacy, trust, and awareness when personal stories, experiences, and shared struggles are welcomed into the conversation. It invites people to be involved with low-cost activities, and it makes big ideas less intimidating. It is suitable in situations where the skill or knowledge demonstrated is everyday and hopes to be real, as these characteristics will make followers more inclined to believe in what you are communicating. It is a slow and nurtured environment in which a fan base grows, and positions are later possibly changed to more ambitious ones.
Quick tests and amplification tactics
When in doubt, informative tests may provide some information regarding what works best. Running two versions of a post can reveal which one creates more engagement, comments, or saves. The variations and their effects can also be observed by monitoring which model creates more inquiries or personal messages from followers. These slight financial push-ups are very significant in determining which content is more effective in reaching out to the target audience. To keep the results obtained, any of the contacts gained should be transferred to the owned email lists. It is also advisable to maintain the textual materials of the best-performing articles, so that they can be used in greater detail later. By applying these minor adjustments, anything bigger can be built on deliberate approaches and what is actually working in every position.
Conclusion
Deciding which position fits your audience and your offer is very important and crucial. Both aspirational and relatable pieces can produce strong connections when utilized correctly, and one does not have to abandon the other. It will be wise to remain flexible; with testing, one will be able to maximize the desirable results and even compromise on the mixture of what appears to be the best. Also, building on owned media such as mailing lists and social sites can help in ensuring that strong fan bases survive further in the future, despite any changes one might make in the position or strategy.