deBotech named organization’s 2026 Sponsor of the Year
Special to IFN
Christine Patterson, the Town of Mooresville’s director of experience & engagement, has been named 2026 Director of the Year by the N.C. Association of Festivals & Events (NCAFE) in recognition of excellence in event management and outstanding leadership.
Patterson was recognized for excellence in event management and leadership, as well as for the award-winning growth of the Bands, Brews & BBQ Festival. In addition, festival presenting sponsor, deBotech, was named Sponsor of the Year by NCAFE.
Beyond her local impact, Patterson contributes to the broader festivals and events industry through conference panels, mentorship, and service as a board member of the Mooresville Convention & Visitors Bureau, where she helps promote Mooresville as a destination for tourism, festivals, and cultural experiences.
With more than 20 years of experience in hospitality, tourism, and customer service, Patterson brings an experience-driven approach to creating impactful events and meaningful community engagement. During her seven-year tenure with the town, she has revitalized existing programming, secured new sponsorship support, and helped establish signature Town events.
Sponsor of the Year
The Sponsor of the Year Award recognizes businesses, civic, or service organizations whose outstanding partnership demonstrates exceptional support of festivals and events through engagement, collaboration, and impact. The award honors sponsors who go beyond financial contributions to help elevate event experiences, strengthen community connections, and advance the festivals and events industry across North Carolina.
deBotech has served as the Town of Mooresville’s Bands, Brews & BBQ Festival’s presenting sponsor for several years. The company’s investment enabled the town to secure nationally recognized artist Jo Dee Messina for the 2024 festival, and artists Night Ranger and Jefferson Starship, for the 2025 festival.
About NCAFE
The North Carolina Association of Festivals & Events is a professional organization dedicated to supporting, educating, and connecting festival and event professionals across the state. Through training, networking, advocacy, and industry recognition, NCAFE works to elevate standards, promote best practices, and strengthen North Carolina’s vibrant festivals and events community. The association’s annual awards program celebrates excellence in event management while encouraging innovation, collaboration, and continued professional growth throughout the industry.